Profile of Ross Graham

RossHaving a clearly defined goal, I started my first business venture at eight years of age selling a dry cleaning service from door-to-door after school. Then, due to my mother being a widow, my father died when I was five, I left school at age fourteen to pursue a selling career in menswear retail while working as a professional musician two nights per week as well as training nights and weekends with the view to becoming a paramedic with NSW Ambulance.

The strong foundation for my leadership and managerial skills were laid during a highly successful career in the pharmaceutical/surgical industry that spanned more than fifteen years. During this time I became known and respected for my knowledge of oral and intravenous antibiotics and cardiovascular drugs.

Over a six-year period from 1978 to 1984, which included three years based in New York, I was responsible for training surgeons and operating theatre teams in a number of countries, including Australia, New Zealand, USA and
Canada, in the use of specialised instruments for abdominal and thoracic surgery.

In December 1986, after being employed for two and a half years as Australasian Training Manager with Bayer, I began my own Staff Training, Team Development and Business Mentoring Consultancy, Streetwise Innovation.

Some of my achievements of which I am particularly proud include:

  • The implementation of World’s Best Practice, Benchmarking and Total Quality Management concepts in the Food Service Industry on Queensland’s Gold Coast and with Down’s Syndrome Assoc. Qld
  • Conducting a comprehensive Communications Audit for the Queensland Police Service as part of the then Commissioner’s EEO Management Plan
  • Being part of the project team, researching Preparatory Small Business Training for the Australian National Training Authority (ANTA) and the Department of Employment, Education, Training and Youth Affairs (DEETYA)
  • Training previously unemployed people in Small Business Management through the New Enterprise Incentive Scheme (NEIS)
  • Working extensively with the long-term unemployed at various Skillshare operations (as they were then known), facilitating a program I called: Flicking The Switch
  • My services as a trainer, guest speaker, Master of Ceremonies and motivator have been utilised by organisations located throughout Australia, New Zealand, Japan, North America and Asia
  • In 1990, I wrote and self-published the first edition of the popular book and audiotapes Sales Aerobics, with the second edition being produced in 1993. The third edition, to be published by Hay House, is due for release in 2019.

Professional Biography

  • MBA majoring in Communications, (off-campus) University of Nebraska, USA. (1985)
  • Graduate of the Philip Crosby School of Quality, Florida (1981)
  • Diploma of Business majoring in Frontline Management. (2008)
  • Certificate IV in Assessment and Workplace Training. (2002)
  • Certificate in Internal Auditing majoring in Integrated Management Systems for ISO Accreditation. (2009)
  • Train the Trainer. (1986) (2014)


  • Executive Member and Associate Fellow – Marketing Association of Aust. & NZ.
  • Australian Institute of Management
  • Australian Quality Council
  • Australian College of Nursing


I am married to Rina and we live in Devonport, NW Tasmania. My interests include volunteer work with Cancer Council Tasmania and the Leukaemia Foundation, participating in the annual St Vincent de Paul’s Vinnies CEO Sleepout, raising funds for the 116,000 homeless in Australia, painting in watercolours and Tai Chi. I am an avid reader and a passionate cook.

In all my work as a presenter, there is a great deal of audience participation, as I don’t wish to just feed people’s minds, it is my keen desire to also nurture their hearts and touch their souls.

I am best known as the Chief Dispenser of Enthusiasm.